Davide Moro, a longtime Nestlé employee, will become the new head of JR Cigar.

Multiple sources have told halfwheel that Moro was selected to lead the New Jersey-based retailer, which is part of Imperial Brands, plc. He will replace Rob Maneson who left the position earlier this year.

According to his LinkedIn page, Moro has served as the vp of marketing for Nespresso, the pod-based espresso system, for over four years. Prior to that, he served as both innovation director and marketing director for other Nestlé USA subsidiaries. All told, Moro has spent over 20 years at various Nestlé brands.

JR Cigar is part of Tabacalera USA, which also includes Altadis U.S.A. and Casa de Montecristo. It includes a catalog, e-commerce platform and brick-and-mortar presence, most notably a store in Whippany, N.J. where the company is headquartered.

An email sent to an Imperial Brands, plc spokesperson was not immediately returned.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.