Dave Lafferty Leaving Nat Sherman, James Shaffer & Michael Maiure Promoted

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Dave Lafferty’s tenure at Nat Sherman will be a short one.

At the end of this month, Lafferty will leave the company after spending less than nine months as the executive director of premium cigar sales for Nat Sherman.

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“Having known Dave for many years, the opportunity to finally work together was a true pleasure,” wrote Michael Herklots, vp of retail and brand development, wrote in an internal message. “Dave’s passion for the industry and our company was a critical component of our 2018 success in launching the NSI rebrand strategy in a seamless transition during the IPCPR convention.”

Nat Sherman is promoting James Shaffer to national sales director and Michael Maiure to senior analytics and brand manager.

In addition, the company announced Brandon Luna, the sales representative who covered Texas, Arizona, Colorado, Kansas an Oklahoma, is also leaving the company.

Update — The original version of this story attributed Herklots’ quote to a message to sent to retailers, it was an internal message.

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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