Cubacigar Benelux NV, the distributor of Habanos S.A. products in Belgium, the Netherlands and Luxembourg, officially has a new name: Laguito 1492 NV.

The new name draws on El Laguito, the name of the famous colonial palace in Havana where Cohiba cigars are manufactured, and 1492, which the company said highlights a unique heritage, as it was the year of the discovery of America and Cuban tobacco by the old world, a point that would eventually lead to the creation of Habanos S.A.

The company, which is part of the Altabana SL, was founded in 1965 and operated under the name Robert Suter SA, focusing on the import and distribution of Swiss cigars in Belgium and Luxembourg. In 1992, the company became the exclusive importer and distributor of all Habanos brands for the Benelux region. In 2006, the company took on the name Cubacigar Benelux NV as a nod to both its relationship with the Cuban cigar industry and the region in which it operates.

Laguito 1492 operates three climate-controlled warehouses, dedicated for each of the three Benelux countries, as well as a bonded warehouse. It services more than 400 accounts, 10 of which are La Casa del Habano franchises, while 100 are designated as Habanos Specialists. The company also services the duty free and travel retail channel, with a catalog of more than 250 products.

All other aspects of the company remain unchanged, and it will remain headquartered in Overijse, Belgium, just outside of Brussels.

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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for, and was an editor for Cigar Snob magazine.