Cuba Rica Lowers Testarosso Prices

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Cuba Rica has lower pricing on its Testarosso line.

Pricing will now be $5.40 for the Topaz (5 x 56) and Pele (6 x 60, $5.90). Previously, the cigars were priced at $9 and $10.

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Testarosso was introduced in 2012, as the company’s second and fuller brand. It uses an Ecuadorian habano wrapper and features one of the more unique bands on the market. It’s a foot band that covers the bottom of the foot to show an image of an already lit cigar. In 2014, the company trimmed the number of vitolas.

Stephen Adib, owner of Cuba Rica, told halfwheel the blend remains the same, and in fact his costs have increased, but he wanted to expand the distribution of the line. While the blend remains the same, there is a packaging change as the cigar will now be offered in bundles with retailers provided display boxes.

The updated pricing took effect earlier this month.

Testarosso is made at the Tabacos de Costa Rica factory.

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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