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Cuba’s Cigar Revenues Fall Slightly in 2014

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As part of the annual Festival del Habano, Habanos S.A. delivered its annual revenue number for the previous year: $439 million.

The number is down slightly from last year’s $447, the first time Habanos S.A.’s revenues dropped since 2009.

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Habanos revenue 2006 2014

“The results for the year are positive,” said Luis Sánchez-Harguindey, co-president of Habanos S.A., in a statement. “We practically maintained the same level of sales as the previous year, despite the particularly difficult climate we have experienced over the past year. On a global level, we have ensured that our share remains above 70% (not including the US market), which is a real success. We will also continue to have a clear focus on the emerging markets, which are showing excellent sales growth, and where we are successfully spreading the Habano culture.”

Habanos S.A. described the “difficult climate” as economic criss in key regions and antismoking campaigns.

Market share and the United States were heavy themes during the opening press conference. Habanos executives said they hoped to capture 25-30 percent of the U.S. market in the first year following the lifting of the embargo with the ultimate goal of achieving 70 percent of the market.

Export numbers were not released; the Cuban government typically posts those numbers later in the year.

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I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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