It won’t just be General Cigar Co. receiving a leadership change in the wake of Dan Carr’s dismissal as president of the company. General’s parent, Scandinavian Tobacco Group (STG) will also be receiving changes.

Craig Reynolds, who has served as president of STG-0wned retailer Cigars International (CI) since 2011, will be promoted to evp of global handmade cigar businesses, a new role which will oversee all premium cigars for STG in both the U.S. and international markets. Multiple sources told halfwheel that Reynolds will keep his position as head of CI.


Reynolds will not have the title as president of General Cigar Co., that job goes to Régis Broersma, who has previously served as the managing director for STG in Germany.

“I am happy to announce Regis Broersma being new President of General Cigar,” said Niels Frederiksen, ceo of STG, in a press release. “Regis has the experience and the innovative approach needed to continue the impressive development of General Cigar together with its management team. Our handmade cigar business accounts for 25% of our net sales and is a growth engine of our business. We want to reinforce this development by adding executive management capacity for the entire handmade business globally.”

Carr was dismissed on Friday. He had been with General for nearly two decades and had served as the company’s president since 2010.

Alan Willner, vp of marketing for General, will serve as the interim president.

General is one of the two largest cigar companies in the U.S. Its brands include CAO, Cohiba, La Gloria Cubana, Macanudo and Partagas, amongst others.

Update (Nov. 16, 2015) — Details have been added from the press release.

Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.