Coles of London is now the U.S. distributor of S.T.Dupont products for the tobacco segment.

It’s an extension to an existing relationship between the Paris-based luxury lighter and pen company and Charlotte-based Coles of London, which has been distributing the company’s products to pen and jewelry stores for nearly two years.

Mark Cole, president of Coles of London, told halfwheel that the company aims to increase the brand’s presence in America. Some of that will be through an increased frequency of orders from S.T.Dupont, which will reduce the number of backorders. He also said that there are plans to create exclusive U.S. releases from S.T.Dupont as the company has done in the pen segment.

Another area of focus will be improving the customer service, which Cole said he plans on “simplifying,” though details have not been finalized about how that will take place.

Coles of London takes over from Davidoff of Geneva USA, which distributed the brand in the U.S. from 2016-2020.

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Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.