One of the hottest bourbon labels is getting its own line of cigars.
The Weller by Cohiba went on sale today, the second cigar in a partnership between Scandinavian Tobacco Group (STG)—parent of General Cigar Co., Cigars International, and others—and Sazerac, the parent of Buffalo Trace Distillery, Blanton’s, Stagg, and others. This time, it’s a collaboration between Buffalo Trace’s Weller brand, known for releases like Weller Antique.
As for the cigar, it’s a single 5 1/2 x 50 robusto extra that uses a ligero wrapper from San Agustin, Honduras over a Connecticut habano medio tiempo binder and fillers from Estelí and Ometepe, Nicaragua. The Weller by Cohiba is being made at General Cigar Dominicana.
It has an MSRP of $19.99 per cigar and is being sold in boxes of 10. Each cigar will be packaged in a glass tube. General Cigar Co. is distributing the cigar.
“We blended Weller by Cohiba to be the ultimate cigar for spirits connoisseurs,” said Sean Williams, brand ambassador for Cohiba, in a press release. “The experience is rich and layered, imparting notes of cocoa, espresso and leather on the palate before cascading to a luxurious finish. While the depth and complexity of this cigar make it the ideal choice for pairing with your favorite spirit, Weller by Cohiba is equally as extraordinary when savored on its own.”
Weller is named after William Larue Weller, a noted distiller who hired Julian “Pappy” Van Winkle, Sr. as a salesman for W.L. Weller and Sons. His whiskey was known for using wheat instead of rye, a tradition that continues today through a variety of bourbons made at Buffalo Trace in Frankfort, Ky.