Cohiba Vistosos Debuts at TFWA 2024

At this week’s TFWA World Exhibition & Conference 2024 in Cannes, France, Habanos S.A. showed off an upcoming release for the travel and duty-free segment. It’s a new Cohiba.

The Cohiba Vistosos measures 5 7/10 inches (145mm) x 53. It’s the same vitola as the Trinidad Esmeralda, and like that cigar, it too will feature a pigtail.

No details about price have been announced, but the company showed off the travel humidors of 10 cigars. As with many new Cohibas of late, the Vistosos appear to have a unique secondary band, this time it’s a modified version of the main Cohiba band.

It’s also unclear when the Vistosos will arrive at travel and duty-free stores. Habanos S.A. oftentimes announces a new exclusive for the channel at the annual TFWA show. Last year’s new item from Habanos S.A.—the Hoyo de Monterrey Destinos—was announced the first week of October 2023 but just went on sale last month and still does not appear to be in widespread distribution.

“As everyone knows, since the challenges posed by the pandemic, one of our main objectives has been to recover business volumes in these channels to pre-2020 levels,” said Luis Sanchéz-Harguindey, co-president of Habanos, S.A., in a press release distributed by the company. “We have launched exclusive formats, selecting iconic vitolas and developing presentations that are true works of art, such as travel humidors and collector’s editions. That is why tonight we are pleased to present a product specifically designed for this important sales channel, which in 2023 achieved almost 8 percent growth in sales value compared to 2022, representing 19 percent of Habanos’ total market value.”

Update (Oct. 2, 2024) — Added an image and quote from a press release.