The Cohiba Silencio, a cigar made as a private blend for brand ambassador Sean Williams, is now in stores.

General Cigar Co. has begun shipping the Cohiba Silencio gift sets, which contain four cigars packaged into a box that doubles as an ashtray. The 6 x 50 Silencio uses a Nicaraguan wrapper over a Cameroon binder and fillers from the Dominican Republic and Nicaragua.

Pricing is set at $150 per box of four and it is limited to just 498 gift sets.

Silencio has previously been offered at events where Williams attended as a not-for-sale promotional item. Unlike most of the General-owned Cohiba brand, the cigar is made at STG Estelí as opposed to General Cigar Dominicana.

Update — The original version of this story indicated that the gift sets included five cigars, it is four.

Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.