The Cohiba Silencio, a cigar made as a private blend for brand ambassador Sean Williams, is now in stores.

General Cigar Co. has begun shipping the Cohiba Silencio gift sets, which contain four cigars packaged into a box that doubles as an ashtray. The 6 x 50 Silencio uses a Nicaraguan wrapper over a Cameroon binder and fillers from the Dominican Republic and Nicaragua.

Pricing is set at $150 per box of four and it is limited to just 498 gift sets.

Silencio has previously been offered at events where Williams attended as a not-for-sale promotional item. Unlike most of the General-owned Cohiba brand, the cigar is made at STG Estelí as opposed to General Cigar Dominicana.

Update — The original version of this story indicated that the gift sets included five cigars, it is four.

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Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.