Cohiba Royale Nears Debut
The latest American-market Cohiba is getting closer to its release, but not before General Cigar Co. teases just about every facet of the cigar.
It’s called the Cohiba Royale—and we’ve known about the name and packaging since January—but now we also know the blend. It will use a Nicaraguan broadleaf wrapper over a Dominican piloto cubano binder and fillers from the Dominican Republic, Honduras and Nicaragua.
A representative from General Cigar Co. declined to answer questions about vitolas, pricing, a release date or where the cigar is being made, though indicated that a formal announcement is likely to come later this month.
Sean Williams, Cohiba’s brand ambassador, has shared a number of images of the cigar. Of note, its boxes appear to use the floating tray-style presentation that Habanos S.A. used for the Romeo y Julieta Grand Churchills humidor.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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