Cohiba Royale Arrives at Stores (Update)
After months of teasing, the Cohiba Royale can now be purchased.
Retailers have begun announcing they have taken receipt of the Royale, a new blend that uses a Nicaraguan broadleaf wrapper over a Dominican piloto cubano binder and fillers from the Dominican Republic, Honduras and Nicaragua.
Most notably, the cigar is being made at STG Danlí, the first time General has produced a Cohiba in Honduras.
“Cohiba Royale was created with the cigar connoisseur in mind, bringing to life the microclimates and fertile soils of the Caribbean and Central America in a way that is unique to the brand,” said Sean Williams, Cohiba’s brand manager, in a press release. “All of the tobaccos that comprise Cohiba Royale are hand-selected and deeply aged, representing the best of the best tobacco growing regions in the world. The result is a cigar that is as bold as it is refined, befitting of the Cohiba name.”
It’s offered in three sizes:
- Cohiba Royale Gran Royale (4 1/2 x 52) — $23.99 (Box of 10, $239.90)
- Cohiba Royale Robusto Royale (5 1/2 x 54) — $25.99 (Box of 10, $259.90)
- Cohiba Royale Toro Royale (6 x 50) — $28.99 (Box of 10, $289.90)
It comes in 10-count boxes that display the cigars in a floating manner, a method seen on Habanos S.A.’s Romeo y Julieta Grand Churchills humidor.
Update (April 6, 2020) — General Cigar Co. responded. Added more info and images.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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