A new extension of General Cigar Co.’s Cohiba line has begun arriving at retailers, and it’s blue.

The Cohiba Blue is being heralded as “an approachable, everyday cigar that will bring consumers into the Cohiba franchise at an affordable price point” by the company in sales materials sent to retailers.

It uses a blend that is heavily Honduran, with habano leaves from that country used for both wrapper and binder, while it shares space in the filler with piloto cubano from the Dominican Republic and Nicaraguan habano. The cigar is being made at the General Cigar Dominicana factory in Santiago, Dominican Republic.

The line is debuting in four sizes, all of which come in 20-count boxes:

  • Cohiba Blue Churchill (7 1/2 x 50, $11)
  • Cohiba Blue Robusto (5 1/2 x 50, $10)
  • Cohiba Blue Rothschild (4 1/2 x 50, $9)
  • Cohiba Blue Toro (6 x 54, $10.50)

According to documents obtained by halfwheel, Cohiba Blue is being limited to brick and mortar retailers, though that doesn’t mean you won’t be able to buy it online, as several have added it to their online storefronts. It was to begin shipping on April 3.

The Cohiba Blue joins the original Cohiba line, often referred to as the “Red Dot,” as well as line extensions that include the Cohiba Nicaragua, Cohiba Macassar, Cohiba Black, Cohiba XV, Cohiba Edición Diamante, Cohiba Puro Dominicana and Cohiba Comador.

A spokesperson from General Cigar Co. declined to provide additional information about the Cohiba Blue at this time.

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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.