A new extension of General Cigar Co.’s Cohiba line has begun arriving at retailers, and it’s blue.
The Cohiba Blue is being heralded as “an approachable, everyday cigar that will bring consumers into the Cohiba franchise at an affordable price point” by the company in sales materials sent to retailers.
It uses a blend that is heavily Honduran, with habano leaves from that country used for both wrapper and binder, while it shares space in the filler with piloto cubano from the Dominican Republic and Nicaraguan habano. The cigar is being made at the General Cigar Dominicana factory in Santiago, Dominican Republic.
The line is debuting in four sizes, all of which come in 20-count boxes:
- Cohiba Blue Churchill (7 1/2 x 50, $11)
- Cohiba Blue Robusto (5 1/2 x 50, $10)
- Cohiba Blue Rothschild (4 1/2 x 50, $9)
- Cohiba Blue Toro (6 x 54, $10.50)
According to documents obtained by halfwheel, Cohiba Blue is being limited to brick and mortar retailers, though that doesn’t mean you won’t be able to buy it online, as several have added it to their online storefronts. It was to begin shipping on April 3.
The Cohiba Blue joins the original Cohiba line, often referred to as the “Red Dot,” as well as line extensions that include the Cohiba Nicaragua, Cohiba Macassar, Cohiba Black, Cohiba XV, Cohiba Edición Diamante, Cohiba Puro Dominicana and Cohiba Comador.
A spokesperson from General Cigar Co. declined to provide additional information about the Cohiba Blue at this time.