The Cigar Federation Store is launching a line of its own exclusives, the Factory Direct Series. The first debuted earlier this month, Project 7 by Noel Rojas. The cigar itself is a Nicaraguan puro offered in a single 6 x 52 size made at Rojas’s Guayacan Cigars factory in Nicaragua.

Guayacan is also the name of Rojas’s brand, which is distributed in the U.S. by House of Emilio, which shares a connection with the Cigar Federation Store. While branded as Cigar Federation—which shares owners with Ezra Zion, another House of Emilio brand—it is a separate entity from the social platform site by the name. The Cigar Federation Store serves as the online storefront for Delaware Cigars, a retail chain whose humidors are managed by Gary Griffith, who also runs House of Emilio.

Griffith told halfwheel the cigars will only be available through the online store and not sold at the physical retail humidors he manages. While he would not talk specifics, Griffith made it clear there were other potential projects in the work for the Factory Direct Series.

The cigars are offered in either five-packs ($24.99) or 15-count mazes ($59.99) both without bands, part of larger aim to reduce the price of the cigars.

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Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.