Christian Eiroa, the former President of Camacho Cigars, is laying the groundwork for a return to the industry.
Retailers in three states have confirmed to halfwheel that they have recently had conversations with Eiroa about his 2012 return, likely towards the middle of the year. While details like price points, sizes and an exact release date have not been discussed, multiple sources have confirmed that Eiroa will return with a new line and that it is likely distribution will be restricted to a limited number of B&Ms.
When reached by halfwheel for comment, Eiroa didn’t deny that he had a new project in the works and issued only a brief statement.
“I cannot make any comment until April 1st,” said Eiroa.
Julio Eiroa, Christian’s father, bought Camacho in 1995 and in 1998, at the age of 26, Christian was appointed the President of Caribe Imported Cigars, the parent of Camacho. In October of 2008, the Eiroas would sell Camacho and its Rancho Jamastran factory in Danlí, Honduras to Oettinger Davidoff Group, although the Eiroas maintain ownership of the Honduran tobaccos fields. In July of 2011, it was reported that the younger Eiroa was serving as an adviser and no longer President of Camacho Cigars.
While Eiroa has remained relatively quiet since late 2011, he filed two trademarks at the end of January in his name:
Eiroa successfully registered the EIROA mark for the same category in 2009. Camacho previously used the CLE mark for the limited edition Camacho CLE. It is not known if these trademarks will be used with his new project.
Patrick Lagreid contributed to this report.
(Feature Image of Christian Eiroa at Cigarfest 07 via cigarfest.org)