Cavalier Genève has announced that Brian Motola will serve as the company’s new sales director.

Motola has spent the last five years working at Illusione, which handles importing and fulfillment of Cavalier Genève in the U.S. In addition his job at Illusione, in late 2020, Motola became a partner in Fábrica Centroamericana de Tabaco S.A., the Danlí, Honduras-based factory that produces Cavalier Genève cigars. Now, he is also a partner in Cavalier Genève as part of his new role.

“I am very excited to join Sebastien and the entire Cavalier Team. I look forward to this next chapter in our journey together,” said Motola in a press release. “Sebastien represents the next generation of cigar blenders and brand owners. I am truly grateful for the opportunity to contribute to the growth, the experience, and the culture that is Cavalier. It is our goal to create an experience and culture driven by the Cavalier brand. We are more than a cigar brand; join the culture.”

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.