Casa Fernández Expands Lunatic, New Cuba Lines
Casa Fernández’s JFR Lunatic line will be receiving a new Ecuadorian habano extension in addition to the Mexican San Andrés wrapper that is normally found on the line. It will be offered in El Chiquito (4 3/4 x 70), 8 x 80 and two new formats: Short Robusto and Short Titan formats.
Those two new sizes will also carry over to the Maduro version of the line as well. According to Paul Palmer of Casa Fernández the Habano versions will be roughly 10 cents less per size than their Maduro counterparts with the exception of the 8 x 80, which will remain $8.80 per cigar.
In addition, the company will expand its New Cuba bundle cigar with New Cuba Connecticut.
It will be offered in Churchill (7 x 48), Presidente (7 1/2 x 50), Robusto (5 x 50), Titan (6 x 60), Toro (6 x 50) and Torpedo (6 x 52). New Cuba Connecticut comes in bundles of 25 with pricing roughly 10 cents more per cigar than the corojo version.
The 2016 IPCPR Convention & Trade Show begins July 25 in Las Vegas.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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