Casa Cuevas Ships Sangre Nueva

Casa Cuevas has begun shipping Sangre Nueva, the company’s newest line and the first to be solely blended by Alec Cuevas, the company’s director of brand development and the fifth generation of the Cuevas family to be part of the company.

The blend uses a Cameroon-seed wrapper grown in Ecuador, a Honduran corojo binder and fillers from the Dominican Republic, Nicaragua and Pennsylvania. In the filler, Cuevas opted to use a larger percentage of Pennsylvania broadleaf to give the cigar added strength. The company calls the blend’s profile medium to full bodied.

It is offered three vitolas:

• Casa Cuevas Sangre Nueva Robusto (4 3/4 x 52) — $13 (Box of 10, $130)
• Casa Cuevas Sangre Nueva Toro (6 x 52) — $13.50 (Box of 10, $135)
• Casa Cuevas Sangre Nueva Double Perfecto (6 x 58) — $14.75 (Box of 10, $147.50)

The company produces the line at Tabacalera Las Lavas S.R.L., its factory in the Dominican Republic.

“The slogan “old traditions, new generation” signifies so much more to me than a passing of the family torch,” Alec Cuevas said via a press release. “It represents all the experiences I’ve ever been through in this industry, from working behind the counter selling my fellow manufacturer’s products, to spending my summers learning all there is to know about our factory from a very young age. Sangre Nueva is a personal love letter to my family, who placed their faith in me to create something from scratch given my knowledge of tobacco. It is also the culmination of patrons and distributors alike that took time out of their day to educate me and better help me define my palate throughout all these years. It’s been a blast creating such a savory blend, and I think it’s a perfect representation of the gratitude I have for this one-of-a-kind industry.”