Casa Cuevas has announced that it has promoted Alec Cuevas to director of brand development, a position in which he will oversee the development of new blends for the Dominican cigar make and its private label clients. In this new role, he will continue to work closely with his grandfather, Luis Cuevas Sr., who will continue to oversee the company’s factory, Tabacalera Las Lavas S.R.L.

Cuevas had most recently held the title of director of operations, a position he was appointed to in January 2020. With the change, Cuevas will be handing off the majority of office and warehouse responsibilities he had to another family member, while spending more time traveling in support of Casa Cuevas events and the company’s sales staff.

“It feels amazing to receive that sense of recognition from both my father and grandfather, who are both an integral part of my character and our blending process,” Cuevas said in a press release. “There’s an understanding that we each have different palates and preferences, but my overall goal with this new title aligns with the company’s morals all the same – to create quality product that everyone can enjoy. I’m a firm believer that my blends will bring something truly unique for our brand, and it’ll only set the precedent of what’s to come in the future.”

The company said it will be unveiling a new project created by Alec Cuevas at the upcoming PCA Convention & Trade Show in July.

Image courtesy of Casa Cuevas.

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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for, and was an editor for Cigar Snob magazine.