Casa Cuevas Makes La Mandarria Regular Production, Updates Bands
At the 2019 IPCPR Convention & Trade Show, Casa Cuevas Cigars released a new limited edition called La Mandarria, a name that means sledgehammer in Spanish and which was a reference to a break-in that occurred at the company’s Miami warehouse and resulted in the theft of 25,000 cigars.
Originally a limited release of 500 boxes of cigars, the company has announced that it is bringing it back as a regular production cigar with an updated secondary band that bears the La Mandarria logo.
”We were completely overwhelmed by the response for La Mandarria,” said Luis Cuevas Jr., president of Casa Cuevas Cigars, via a press release. “This brand was a smash hit at the 2019 IPCPR and sales have remained strong. We are grateful to the public for accepting the product with open arms.”
While the cigar acknowledges an unfortunate event, Cuevas previously said that it is a testament to the values that his father taught him when he was a child, notably having strength and will. “He was a fighter who optimized the American dream. As a small cigar company, the robbery was an obstacle, but nothing he hasn’t been able to deal with in his storied past,” said Cuevas.
The cigar returns in the same 6 x 52 toro vitola featuring a pigtail cap, while the blend uses an Ecuadorian habano wrapper, Nicaraguan binder and Colombian, Dominican and Nicaraguan fillers. It is a full-bodied cigar that sits at the top of the company’s portfolio in terms of body and strength. Production is handled by the company’s factory, Tabacalera Las Lavas S.R.L.
Pricing remains set at $12 per cigar and $240 per box of 20 cigars, before taxes. It is scheduled to begin shipping immediately after the Tobacco Plus Expo (TPE) trade show, which runs from Jan. 29-31.
Photo courtesy of Casa Cuevas.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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