Casa 1910 has announced that it has entered into a distribution agreement with ImpCor GmbH in Herisau, Switzerland that will bring its cigars to that country beginning this summer.
“With our partnership with ImpCor, we aim to establish ourselves as the leading brand in the boutique segment within Switzerland,” said Jamie Baer, ceo of Casa 1910, via a press release. “Our objective is to showcase our brand in prominent traditional retailers throughout the country, while also focusing on positioning Casa 1910 in luxury hotels and golf clubs across Switzerland.”
ImpCor GmbH has been in the industry since 2010 and currently lists Fratello, Casa Turrent, ADV & McKay Cigar Co. and Gurkha among its clients, among others. The company also distributes cigar accessories and coffee in the country.
Baer added that Casa 1910 will be working with ImpCor on hosting events and conducting in-store visits to engage and support its clients in the country.
“We eagerly anticipate a close collaboration with ImpCor, as we firmly believe they are the perfect partner to position Casa 1910 in the market and expand the brand’s reach. Our goal is to bring the hard work and meticulous attention to detail that went into creating Mexico’s finest cigars to consumers of different ages and preferences, ensuring they can truly savor the experience,” Baer said.
Beyond being distributed in México, the United States and Switzerland, Casa 1910 is distributed in Montenegro, Spain, the United Kingdom, Germany, Serbia and the United Arab Emirates, among others.