CAO Estelí Slated for TAA Release

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General Cigar Co.’s release for TAA members will be a CAO.

Later this month, the company will offer the CAO Estelí as an exclusive to retail members of the Tobacconists’ Association of America (TAA).

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The CAO Estelí is a single 6 x 54 size using a wrapper from Jalapa, Nicaragua, binder from Honduras and fillers from the Dominican Republic, Honduras and Nicaragua.

Production is limited to 1,500 boxes of 10 cigars with pricing set at $8.99 per cigar. It is expected to begin shipping on Aug. 15.

The TAA is a fairly small group of some of the country’s top tobacconists, about 80 retailers as well as 40 or so manufacturers. The association gathers annually to discuss issues facing the industry and retailers, as well as to have its annual trade show, a unique event that works on a group buying format in order to secure exclusive deals for these generally high-volume merchants.

This year the TAA celebrates its 50th anniversary with the annual meeting kicking off April 29 at Casa de Campo in the Dominican Republic.

General Cigar Co. is the seventh company to announce its TAA release for 2018 following: Altadis U.S.A., CLE, Crowned HeadsJoya de Nicaragua, Kristoff and Tatuaje

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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