Caldwell & Booth Rename “The Truth” to “The T,” Ship Cigar This Week

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At the 2017 IPCPR Convention & Trade Show, Robert Caldwell, Matt Booth & Abdel Fernández showed off a new project called The Truth.

The name was short-lived due to a trademark issue and the pair went back to the drawing board on the name. Now, it will be called The T.

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The T is a Nicaraguan puro made by A.J. Fernández offered in five box-pressed sizes.

  • The Truth Short Churchill (5 1/2 x 48) — $12 (Boxes of 10, $120)
  • The Truth Robusto (5 x 52) — $11 (Boxes of 20, $220)
  • The Truth Toro Grande (6 1/2 x 56) — $12 (Boxes of 20, $240)
  • The Truth Toro (6 x 52) — $11.50 (Boxes of 20, $230)
  • The Truth (6 1/2 x 44) — $12 (Boxes of 20, $240)

“(It’s) Short for Tantric Undulation and Ten Thousand Papercuts, among other things important to Matt Booth,” said Caldwell in a text to halfwheel.

He added the cigars will begin shipping at the end of this week.

Tatuaje Cigars, Inc. has a trademark for “La Verite,” which is French for the truth.

Booth and Caldwell’s other project, Hit & Run, began shipping in August.

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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