One of Scandinavian Tobacco Group’s (STG) biggest brands is getting renamed in certain markets.

The company has announced that its cigarillo brand Café Crème will be renamed to “Signature” in the United Kingdom and select European markets. The company is preempting the change by adding a note on current packs in those markets informing them of the future change, which is set to take place in February.

There are currently no plans to change the name in the U.S.

As regulators have begun to crack down on names that are synonymous with food and beverages STG and others have prepared for the change. Last year, STG feared that France might ban the name. At the time STG said french sales of Café Crème accounted for 4 percent of the company’s total revenue. Ultimately, the name change was averted for France.

Patrick Lagreid contributed to this story.

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Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.