Café Crème Renamed In Certain Markets
One of Scandinavian Tobacco Group’s (STG) biggest brands is getting renamed in certain markets.
The company has announced that its cigarillo brand Café Crème will be renamed to “Signature” in the United Kingdom and select European markets. The company is preempting the change by adding a note on current packs in those markets informing them of the future change, which is set to take place in February.
There are currently no plans to change the name in the U.S.
As regulators have begun to crack down on names that are synonymous with food and beverages STG and others have prepared for the change. Last year, STG feared that France might ban the name. At the time STG said french sales of Café Crème accounted for 4 percent of the company’s total revenue. Ultimately, the name change was averted for France.
Patrick Lagreid contributed to this story.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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