Reyes Family Cigars will soon be taking a different route to retailers, as the company is shifting its marketing, sales and distribution to Tabacaleras Unidas/CLE Cigars.
In the announcement, Christian Eiroa said that control of factory operations will remain with the Reyes family, as will the company’s blends and formulas.
“Rolando Reyes was a mentor to me and over the years spent countless hours teaching me about tobacco and cigars in general, definitely one of the greatest men I have ever known,” Eiroa said in a statement. “He was known for his simple life and true passion and dedication for his craft. Just being around him inspired me to love tobacco and cigars and taught me to never accept ‘good enough.'”
Puros Indios and Cuba Aliados will be the first two brands that will be distributed by CLE once the agreement goes into effect on Sept. 12.