A limited edition Brick House is on its way to retailers who are members of the Tobacconists’ Association of America (TAA), as this week J.C. Newman announced that Ciento Por Ciento has begun shipping.
The cigar is a Nicaraguan puro, fitting as its name translates as 100 percent from Spanish. It is highlighted by a wrapper grown in the country’s Jalapa region and comes in a single 6 1/4 x 54 vitola.
Production is being limited to 500 boxes of 25 cigars, a total run of just 12,500 cigars, each with a MSRP of $7.40.
Of note, the vitola released to TAA retailers is different than was previewed during an event in Germany last fall; that cigar was a 5 x 56 belicoso.
The TAA is a group of some of the country’s top premium cigar retailers, about 80 businesses representing multiple locations, as well as 40 or so manufacturers. The association gathers annually in the late winter or early spring to discuss issues facing the industry and retailers, as well as to have its annual trade show, a unique event that works on a group buying format in order to secure exclusive deals for these generally high-volume merchants.
Images courtesy of J.C. Newman.