Brick House Ciento Por Ciento Previewed in Germany
At an event last week in Cologne, Germany, J.C. Newman showed off a new Brick House blend.
It’s called the Brick House Ciento Por Ciento, Spanish for 100 percent. That references the blend, which is 100 percent Nicaraguan, including a wrapper from Jalapa. J.C. Newman brought a 5 x 56 belicoso to Big Smoke Cologne. Only 1,000 cigars were handed out.
As for what happens next, the cigar will likely be offered to international markets. Drew Newman, general counsel for J.C. Newman, told halfwheel the cigar could come to the U.S. in a special format, such as an exclusive for the Tobacconists’ Association of America retailers, though those plans aren’t finalized. He described the blend as being “distinct” from the other three Brick House blends.
Like the rest of the Brick House line, it is made at the J.C. Newman PENSA factory in Estelí, Nicaragua. Brick House is distributed by Arnold André in Germany.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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