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Brick House Ciento Por Ciento Previewed in Germany

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At an event last week in Cologne, Germany, J.C. Newman showed off a new Brick House blend.

It’s called the Brick House Ciento Por Ciento, Spanish for 100 percent. That references the blend, which is 100 percent Nicaraguan, including a wrapper from Jalapa. J.C. Newman brought a 5 x 56 belicoso to Big Smoke Cologne. Only 1,000 cigars were handed out.

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As for what happens next, the cigar will likely be offered to international markets. Drew Newman, general counsel for J.C. Newman, told halfwheel the cigar could come to the U.S. in a special format, such as an exclusive for the Tobacconists’ Association of America retailers, though those plans aren’t finalized. He described the blend as being “distinct” from the other three Brick House blends.

Like the rest of the Brick House line, it is made at the J.C. Newman PENSA factory in Estelí, Nicaragua. Brick House is distributed by Arnold André in Germany.

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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