June 5, 2019 Charlie Minato News

Brad Winstead Appointed Head of Casa de Montecristo

Brad Winstead is the new head of Casa de Montecristo, Inc., a collection of 28 brick-and-mortar retail stores around the country.

Winstead, a long time employee of Altadis U.S.A. who most recently was serving as the director of marketing, replaces Luis Miguel Torres, who took the Casa de Montecristo job a year ago. Both Altadis U.S.A. and Casa de Montecristo are part of Tabacalera USA, a division of Imperial Brands, plc. The company said Torres has left the company.

“We are very proud of Brad’s continued growth within the company,” said Javier Estades, head of Tabacalera USA, in a press release. “We expect Brad will bring the same energy and passion to Casa de Montecristo that we’ve seen with his leadership of the AUSA marketing and sales teams.”

  • Austin, Texas — Casa de Montecristo
  • Boca Raton, Fla. — Casa de Montecristo by Prime Cigar
  • Boynton Beach, Fla.*— Casa de Montecristo by Smoke Inn
  • Burlington, N.C. — JR Cigar Outlet
  • Countryside, Ill.* — Casa de Montecristo
  • Dallas, Texas — Casa de Montecristo
  • Detroit, Mich. — Casa de Montecristo by JR CIgar
  • Glendale, Ariz.* — Casa de Montecristo by Churchill’s Fine Cigars
  • Hallandale, Fla.* — Casa de Montecristo by Mancave
  • Houston, Texas — Casa de Montecristo by Serious Cigars (Champions)
  • Houston, Texas —Casa de Montecristo by Serious Cigars (Galleria)
  • Houston, Texas —Casa de Montecristo by Serious Cigars (JFK)
  • Houston, Texas —Casa de Montecristo by Serious Cigars (Webster)
  • Las Vegas, Nev.* — Casa de Montecristo
  • Miami, Fla.* — Casa de Montecristo by Prime Cigar & Whiskey Bar
  • Mooresville, N.C. — Casa de Montecristo
  • Nashville, Tenn. — Casa de Montecristo
  • New York, N.Y. — Casa de Montecristo (2nd Ave.)
  • New York, N.Y. — Casa de Montecristo (73rd Street)
  • Paramus, N.J. — Casa de Montecristo by JR Cigar
  • Phoenix, Ariz.* — Casa de Montecristo by Churchill’s Fine Cigars
  • Phoenix, Ariz.* — Casa de Montecristo by Churchill’s Fine Cigars
  • Selma, N.C. — JR Cigar Outlet
  • Tampa, Fla. — Casa de Montecristo by Tampa Humidor (Busch)
  • Tampa, Fla. — Casa de Montecristo by Tampa Humidor (SoHo)
  • Tempe, Ariz.* — Casa de Montecristo by Churchill’s Fine Cigars
  • Washington D.C. — Casa de Montecristo
  • Whippany, N.J. — Casa de Montecristo by JR Cigar

*Denotes a franchise store not owned by Imperial.

Overall Score

Brad Winstead Casa de Montecristo Luis Miguel Torres Tabacalera USA
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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.

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