Boveda Adds Benjamin Patock for European Operations

The founder of one of Europe’s largest online retailers is now working for Boveda.

Benjamin Patock—who is best known as the founder of noblego.de, a German-based online retailer—is now the head of international relationships for the Minnetonka, Minn.-based humidification company.

“Benjamin brings his experience as an entrepreneur in building very successful European brands in a highly regulated market setting,” said Sean Knutsen, Boveda’s ceo, in a press release. “Along with his great knowledge of cigars and his established networks, he is most importantly a great fit for our team. We had known each other for quite a while now and we are very happy to work together now.“

Boveda sells its products for a variety of applications, notably: tobacco, marijuana and musical instruments. Patock will work in all three sectors.

“To join Boveda was one of the easiest decisions in my life since I use the products every day ever since I have seen how superior their performance is,” said Patock. “At Noblego we were the first online retailer to ship our premium cigars protected by Boveda, thus creating a new benchmark for customer experience. It is always a pleasure to join a group of like-minded and highly dedicated people and I am looking forward to the exciting times that are ahead. I am extremely thrilled.”

Patock will be based in Berlin.