Bodega Slates Lancero, Petit Coronas for Summer; Tweaks Distribution Model

At last year’s IPCPR Convention & Trade Show, Bodega Premium Blends announced that it would adding a few smaller ring gauge cigars to its portfolio. Some of those were expected by the fall of 2014, but now the releases are part of a busy summer 2015 for Bodega.

Petit Coronas will be added to the Reunión Aperitivo and Digestive lines. The size measures 4 x 44 and is expected to be priced around $8 or $160 per box of 20. In addition, a Bodega

Reunión Lancero is planned, a tweaked version of the Aperitivo blend. That will be priced around $10 and limited to 100 boxes of 20.

Both cigars are made at the undisclosed Nicaraguan factory responsible for other sizes in the line.

Bodega also expects to begin adding independent brokers and Bodega Ambassadors in April. They will work alongside House of Emilio, Bodega’s U.S. distributor, but the company believes it will allow it to receive more focus in certain markets.