Fans of Black Label Trading Co.’s cigars got some good news today, as the company announced a $1 per stick price reduction on all of its core line offerings, which includes Royalty, Benediction, Lawless, Salvation, Redemption and Last Rites.
The adjusted MSRP goes into effect immediately for all new orders placed by retailers.
“Lowering our MSRP is just one of the many benefits of having 100% control over our manufacturing,” according to Stephanie Harris, co-owner and the head of sales and distribution for BLTC, speaking via a press release. The company launched the Fabrica Oveja Negra factory in Nicaragua this past February, giving them control over the entire cigar production process.
Harris added that after several months of operating the factory, they were able to evaluate and adjust their costs to benefit both consumers and retailers.