Black Label Trading Company has shipped the first round of its new annual cigar release, Santa Muerte. The cigar will get its full and official launch on November 1, which is known as the Day of the Dead and is the celebration from which the cigar gets its inspiration.

The cigar is made at the company’s Fabica Oveja Negra in Estelí, Nicaragua, using an Ecuadorian habano wrapper and binder with fillers from Nicaragua, the Dominican Republic and the San Andrés region of Mexico. The blend is described as a medium-bodied smoke by James Brown, creator of Black Label Trading Co. and partner at Fabrica Oveja Negra.

Black Label Santa Muerte 2016 feature

“We have gone out of the box on the Santa Muerte,” he said in a press release, adding that the cigar uses six filler tobaccos to create a unique and rich flavor profile. “You experience layer upon layer of coffee, malt, spice and cocoa,” he continued, noting that the cigar draws on a Day of the Dead theme, hence the November 1st full launch date.

Santa Muerte is being released in two sizes, a Corona Gorda (5 1/2 x 48, $8.50) and Short Robusto (4 3/4 x 52, $8.50) both packed in 20-count boxes. Full production numbers have not yet been announced.

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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for, and was an editor for Cigar Snob magazine.