Black Label Trading Co. Bringing Back Santa Muerte at TPE 2023
Black Label Trading Co.’s newest release is one from its archives, as the company has announced that it is bringing back its Santa Muerte line and debuting its new look at this week’s 2023 Total Product Expo (TPE). It’s also coming back as a regular production line for the company’s portfolio after previous installments were limited edition releases.
The blend still features an Ecuadorian habano wrapper and binder, while the filler is a mix of six tobaccos that come from Nicaragua, the Dominican Republic and Mexico’s San Andrés region. James Brown, creator of Black Label Trading Co. and partner at Fabrica Oveja Negra, said that those fillers create “a very unique and rich flavor profile” that he said is marked by layers of coffee, malt, spice and cocoa.
The line is produced at Fabrica Oveja Negra in Estelí, Nicaragua and offered in three sizes:
- Black Label Trading Co. Santa Muerte Petite Lancero (6 1/2 x 42) — $10.50 (Box of 20, $210)
- Black Label Trading Co. Santa Muerte Short Robusto (4 3/4 x 52) — $11 (Box of 20, $220)
- Black Label Trading Co. Santa Muerte Corona Gorda (5 1/2 x 48) — $11 (Box of 20, $220)
Two of the vitolas, the Short Robusto and Corona Gorda, have been staples of previous releases, while the Petite Lancero is a new size for the line. The return of Santa Muerte is also marked by updated artwork, as the cigars are now presented in white boxes with added silver details that were not found on the previous releases.
As Brown noted, it has been several years since the company released Santa Muerte. The line debuted in 2016 and was designed to be an annual limited edition release, drawing its inspiration from the Day of the Dead celebration from Mexican culture. It received subsequent releases in 2017, 2018 and 2019, which included the event-only Barrio Santo vitola, a 5 1/2 x 48 corona that used an Ecuadorian maduro wrapper.
The revamped Santa Muerte line will begin shipping to stores this week.
Image courtesy of Black Label Trading Co.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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