Bespoke Changes Name to Casdagli for American Market
Due to a trademark issue, Bespoke Cigars will change the name of its brand to Casdagli—pronounced cas-dag-lee—for the American market.
This comes after an agreement with Alec Bradley, which holds the trademark for the word bespoke in the U.S. market. The company says the transition will take place by Christmas 2018. The trademark issue only affects the U.S., outside of America, the cigars will continue to carry the Bespoke name.
Fairmont Holdings, Inc. is the name used by Alec Bradley for its trademarks.
“Our family has a rich history of trading luxury goods since the 1800s,” said Jeremy Casdagli, the company’s founder, in a press release. “In the search for a new brand name, I felt it was inherent to celebrate the family tradition by renaming Bespoke Cigars’ brand as Casdagli.”
The company’s logo remains nearly identical, with Casdagli replacing the word Bespoke underneath an image of the Colossus of Rhodes.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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