Bentley Tobacco, CLE, Asylum & Patoro Announce German Distribution Agreement
If you are currently in Germany and want an Asylum 13, the wait is almost over.
Bentley Tobacco, CLE Cigars—including Asylum—and Patoro AG have announced a new German partnership named PCB Tobacco GmbH. The new company will be headed by Martin Schuster, who also manages Bentley Tobacco GmbH, and based in Bünde, Germany.
“We are delighted to have with Patoro and CLE Cigars partner on our side who follow a similar philosophy and how we define a distinctive quality awareness,” said Christian Eiroa, founder of CLE, in a German press release. “We will work together to position a very attractive product portfolio. With a young, highly motivated team and a true passion for high-quality tobacco use, the PCB will be the retailer as a partner and supplier to the side.”
Martin Schuster is the son of Phillip Schuster, who runs August Schuster GmbH & Co. KG, a 109-year-old company that produces and distributes cigars and rum. It currently distributes both Drew Estate and La Flor Dominicana in Germany.
The new distribution agreements go into effect March 1.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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