ATL Cigar Co. Debuting New Wise Blood Line at TPE 2023
At next week’s Total Product Expo 2023 (TPE) in Las Vegas, ATL Cigar Co. will debut its newest line, Wise Blood.
The blend uses an Ecuadorian habano rosado HVA wrapper, an Ecuadorian Connecticut binder and fillers from three undisclosed regions in Nicaragua. The company calls it a mild-to-medium-bodied profile.
Wise Blood is being offered in four vitolas, each of which will be offered in bundles and boxes of 20 cigars:
- ATL Cigar Co. Wise Blood Lonsdale (6 1/2 x 42) — $9.99
- ATL Cigar Co. Wise Blood Robusto Extra (6 x 50) — $10.49
- ATL Cigar Co. Wise Blood Robusto (5 1/4 x 54) — $10.49
- ATL Cigar Co. Wise Blood Gordito (4 x 60) — $10.99
According to a press release from the company, Wise Blood gets its name from a book of the same name that was the first novel by Flannery O’Connor, a Georgia native. The company describes it as the story of a Southern veteran in the mid-20th century who struggles to reconcile his convictions and deep faith with his lived experience.
“Flannery O’Connor and her Southern Gothic portfolio have had a profound influence on me,” said Leroy Lamar, president of ATL Cigar Co., via a press release. “Wise Blood, in particular, helps me wrestle with faith, race, my relationships with my co-founders, and frankly, my place in this world. We are proud to create a cigar that reflects these deep questions and commemorates such an important work and author.”
Wise Blood was also turned into a film that was released in 1979.
The cigars are being produced by Luciano Cigars at its factory in Estelí, Nicaragua. Luciano Cigars also distributes ATL Cigar Co.’s portfolio.
“Our partnership with ATL Cigar Co. continues from strength to strength, harnessing both companies’ commitment to community and to finding one’s purpose,” said Luciano Meirelles, founder of Luciano Cigars, in a press release. “We dedicate the Wise Blood blend to every aficionado who uses the cigar to contemplate deeper questions and to investigate the nuances that emerge in intimate conversation.”
The new line is scheduled to ship in March.
Images courtesy of ATL Cigar Co./Luciano Cigars.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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