The 2023 edition of Asylum’s April Fools’ cigar has arrived on store shelves, and it now comes dressed in packaging that incorporates a Zodiac calendar theme.

Specifically, the lid of each cigar coffin features a rabbit design in celebration of the Year of the Rabbit. It is a change from the previous two versions, and one that the company said will continue with future releases. The cigar inside the coffin remains the same, a massive 9 x 90 Honduran puro that was blended by Christian Eiroa and is made at The CLE Factory in Honduras. Eiroa calls it a full-bodied blend featuring bold flavors.

The Asylum April Fools’ debuted in 2021 and is considered a regular production item in Asylum’s portfolio, though it is designed to be released in the weeks leading up to April 1 each year. According to Eiroa, demand for the cigar was greater than expected, which forced the company to both add more rollers to make the cigars, and release orders for the previous releases in batches as opposed to all at once.

The Asylum April Fools’ 2023 is priced at $41.40 per cigar and $207 for a tray of five cigars.

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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for, and was an editor for Cigar Snob magazine.