Asylum Serenity Now, Insanity Later Arrive at Stores

Retailers have begun receiving the new Asylum Serenity Now and Insanity Later cigars. That’s two cigars—one named Serenity Now, another Insanity Later—in one box.

Serenity Now uses a Connecticut-seed wrapper—the company has not disclosed where the wrapper is from—over tobaccos from Honduras and an undisclosed South American country. Last year, CLE Cigar Co. announced that it now owned a farm in an undisclosed South American country and used tobacco from that farm in a number of its new releases.

Insanity Later is the bolder blend with a Mexican San Andrés habano wrapper over an undisclosed blend. Both blends are made at The CLE Factory in Honduras.

There are three sizes for the line:

• Serenity Now/Insanity Later 50×5 (5 x 50) — $8 (Box of 100, $800)
• Serenity Now/Insanity Later 54×6 (6 x 54) — $10 (Box of 100, $1,000)
• Serenity Now/Insanity Later 60×6 (6 x 60) — $11 (Box of 100, $1,100)

The cigars are packaged together in a giant 100-count box that features 50 Serenity Now cigars and 50 Insanity Later cigars. This box design, which use a mixture of wood and acrylic, is also used for a few other new-for-2024 projects from Asylum and its sister company, CLE Cigar Co.

“Originally, I wasn’t happy that Christian (Eiroa) created this brand without consulting me,” said Tom Lazuka, co-founder of Asylum, in a press release when the cigars were announced in March. “But I quickly came to understand the symbolism behind [the] brand and the blends are fantastic.”

This is not the first time that Asylum has sold two different cigars in the same box. In 2018, the company introduced the Asylum Medulla Oblongata, a 50-count box that contained the same blend, but 25 cigars were round and the other 25 were box-pressed. Last year, the company got rid of the 50-count boxes in favor of 25-count boxes that contained just one type of cigar.