Patoro Cigars has announced that Andrew Brennan has joined the company as its new director of U.S. operations.

Brennan will oversee the company’s sales objectives, retail partner relationships and the overall brand image in the country, according to a press release from Patoro. He will report to Patrik Martin and Dr. Pablo Richard, the company’s co-founders.

“Andrew bring a wealth of sales knowledge and vast experience within the U.S. premium cigar industry,” said Richard in a press release. “He is an ideal fit with our vision in continuing to grow and build the Patoro brand with in the United States,” he added.

Martin added that adding Brennan to the company was an important sign of the brand’s commitment to both the retailers and consumers in the United States.

Brennan is no stranger to the premium cigar industry, having previously been the director of sales for La Palina as the vp of sales for La Flor Dominicana.

Patoro is a European based company, with a range of cigars produced in the Dominican Republic at the De Los Reyes factory and distributed in the United States by Christian Eiroa’s CLE Cigar Co.

Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.