Altadis U.S.A.—the company behind the American versions of H. Upmann, Montecristo, Romeo y Julieta and others—has announced new roles for some of its sales and marketing heads.

Brad Winstead,  who previously served as the vp of sales for Altadis U.S.A., will now be the company’s head of consumer marketing. Paul Walker, who most recently served as the senior division manager of sales, is now head of sales.

“Brad has worked for 13 years in Altadis U.S.A. and his understanding of the market, its adult consumers and the Altadis portfolio provides the opportunity to bring consumer centric initiatives to meet adult cigar smokers’ interests,” said Rob Norris, president of Altadis U.S.A., in a press release. “Brad will bring the same energy and passion to the marketing group that we have seen in our sales team for the past five years.”

“With Paul heading sales and Brad joining our trade marketing director, Oliver Hyams, these moves make us one of the strongest teams around, and allow Altadis U.S.A. to continue to capitalize on the growth seen over the past couple of years.”

Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.