Altadis U.S.A Brings Back Por Larrañaga
After a temporary hiatus, Altadis U.S.A. has announced that it will once again be selling the Por Larrañaga brand in the United States.
It will return in the form of an eponymous brand known simply as Por Larrañaga. Blend-wise, it will use an Ecuadorian Connecticut wrapper over a Dominican piloto binder from 2012 and Dominican piloto and olor fillers from the 2012 and 2013 crops respectively.
Por Larrañaga will be offered in three sizes: Robusto (5 x 52, $8), Grand Corona (6 x 46, $8.50) and Toro (6 x 50, $9). All are offered in boxes of 20 and the company expects to begin shipping later this month.
Altadis U.S.A. released a Por Larrañaga last year as an exclusive for members of the Tobacconists Association of America (TAA).
While Altadis U.S.A. sells Por Larrañaga in the U.S., it’s sold internationally via Habanos S.A. The brand’s roots trace back to 1834 in Cuba.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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