Alec Bradley’s Project 40 and Project 40 Maduro lines will be getting a new 7 x 70 vitola this summer.
The two cigars, which will be referred to as the 07.70, use the same blends as the rest of the Project 40 line, meaning a Nicaraguan wrapper over a Brazilian habano binder and Nicaraguan filler for the Project 40 Natural, while the Project 40 Maduro uses a Mexican San Andrés wrapper over a Brazilian habano binder and Nicaraguan filler. Both cigars are made at the J. Fuego Cigar Co. de Nicaragua factory.
Pricing will be similar for the two cigars, with the Project 40 Natural 07.70 having an MSRP of $8.85 and the Project 40 Maduro 07.70 priced at $9.50. Both will be offered in 24-count boxes, and are expected to begin shipping to stores in August. The company will be showing off the cigars at the 2022 PCA Convention & Trade Show, which takes place July 8 – 12 in Las Vegas.
This becomes the fifth vitola for the Project 40 Natural, which debuted in 2019 and is currently offered in a 5 x 50 robusto, 6 x 52 toro, 6 x 60 gordo and 7 x 50 Churchill. It is the fourth size for the Project 40 Maduro, which debuted in 2020, and is offered in a 5 x 50 robusto, 6 x 52 toro and 6 x 60 gordo.
The Project 40 line gets its name from a concept representative of the search to find a deeper understanding as to why cigars have a positive cognitive impact on the mind and body, according to the company.
The company announced the new cigars via Cigar Aficionado, with that report confirmed by a company representative under condition of anonymity, though it was noted that the initial report was incorrect, as the two cigars had originally been reported as having the same MSRP of $9.50.
Update (June 15, 2022) — The company issued a press release and images about the release today.