As part of the company’s new website, Alec Bradley has new images of the company’s redesigned MAXX brand. Earlier this year, the company announced that it would be updating the look of the line, which was introduced in 2005.

The new look features a much larger vertically-oriented band reading “MAXX.” The company’s website lists five size for the line: Culture (6 x 54), Fix (5 x 58), Freak (6 3/8 x 60), Nano (4 x 46) and Super Freak (8 1/2 x 60).

Alec Bradley MAXX 2015

MAXX is made by Plasencia in Honduras. It uses a Nicaraguan wrapper, Costa Rican binder and Colombia, Honduran, Mexican and Nicaraguan filler.

It’s likely that MAXX will make its debut at the 2015 IPCPR Convention & Trade Show, which opens tomorrow in New Orleans, La.

Davidoff is the official sponsor of halfwheel's coverage of the 2015 IPCPR Convention & Trade Show.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.