One of Alec Bradley’s new cigar lines is on its way to retailers, and it’s the first cigar created by the pair of individuals whose names are the inspiration for the company.

The line, which was created by Alan Rubin’s sons, Alec and Bradley, uses a Honduran wrapper from the Trojes region. Under that is a dual binder, with one leaf coming from Nicaragua’s Jalapa region and the other from Honduras’ Trojes region, while the filler comes from Nicargaua’s Estelí region and uses criollo 98 and corojo 99.

It is scheduled to be released in three sizes, each in 20-count boxes:

  • Blind Faith by Alec & Bradley Robusto (5 x 52) — $8.95
  • Blind Faith by Alec & Bradley Toro (6 x 52) — $10
  • Blind Faith by Alec & Bradley Gordo (6 x 60) — $10.95

It is being made at the Raíces Cubanas factory in Honduras, which is home to a number of other cigars from Alec Bradley, and is being added as a regular production offering to the company’s portfolio.

Both Alec, 26, and Bradley, 22, work for Alec Bradley, the former in marketing, promotions and sales support, while the latter assists with marketing and social media as well as sales support and promotions.

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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for, and was an editor for Cigar Snob magazine.