The first of Alec Bradley’s Experimental Series releases is formally heading to stores next month.

That cigar is called Project 40, which will use a Nicaraguan wrapper over a Brazilian habano binder and Nicaraguan fillers. Project 40 was one of a number of Project cigars that Alec Bradley shipped to stores shortly before FDA’s deeming regulations went into effect in August 2016.

  • Alec Bradley Project 40 05.50 (5 x 50) — $5.25 (Boxes of 20, $105)
  • Alec Bradley Project 40 06.52 (6 x 52) — $5.50 (Boxes of 20, $110)
  • Alec Bradley Project 40 06.60 (6 x 60) — $5.99 (Boxes of 20, $119.80)
  • Alec Bradley Project 40 07.50 (7 x 50) — $5.99 (Boxes of 20, $119.80)

Project 40 is a reference to the idea that 50 percent of one’s happiness is based on genetics, 10 percent is based on circumstance and 40 percent is based on how one thinks.

“Project 40 is a generally accepted concept in multiple industries with the end goal to find how a service or product can have a positive impact on the mind and body,” said Alan Rubin, founder of Alec Bradley, in a press release. “Since cigars bring people together, cause for relaxation and create positive experiences, I asked myself why this concept should not be applied to premium cigars. This was my inspiration for Alec Bradley Project 40.”

It is being produced at Jesus Fuego’s factory in Estelí, Nicaragua.

Update (April 25, 2019) — Added information from press release.

Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.