Alec Bradley Previews Magic Toast

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In addition to the three new lines, Alec Bradley has at least one another new line that it has quietly previewed.

Habana Premium Cigar Shoppe of Albany, N.Y. has received the Alec Bradley Magic Toast.

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Alec Bradley Magic Toast 1

The retailer told halfwheel it received six sizes: Belicoso (5 1/4 x 52, $8.10), Churchill (7 x 48, $8.85), Corona (4 x 44, $7.55), Corona Gorda (5 5/8 x 46, $7.95), Gordo (6 1/2 x 58, $9.70) and Robusto (5 x 52, $7.95).

It said no blend details were provided.

A trademark was filed on the name two years ago.

Alec Bradley Magic Toast 2

Alec Bradley has previously declined to talk about new releases like this. The company is one of a host of manufacturers that have released a variety of new products prior to Aug. 8, a deadline set by the U.S. Food & Drug Administration (FDA).

Any products released after Aug. 8 are subject to new pre-approval requirements from FDA before they could be sold in retail stores in the U.S. As such, many companies shipped a slew of new products to a small amount of stores prior to Aug. 8 with the intention of nationally launching them at a later date.

(Images via Habana Premium Cigar Shoppe)

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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