Alec Bradley Launching Sanctum
Earlier today, Alec Bradley officially revealed its newest cigar, Sanctum.
The Honduran-made line was blended by Ralph Montero, the company’s executive vice-president. It uses a Honduran corojo wrapper, Costa Rican binder and fillers from Columbia, Honduras and Nicaragua. It’s offered in four sizes—Robusto (5 x 52, $7.25), Toro (6 x 52, $7.75), Gordo (6 x 60, $8.50) and Double Gordo (8 1/2 x 60, $9.99). Each vitola is sold in boxes of 20.
Sanctum is described by the company as “on the higher side of medium.”
In addition to the new line, Alec Bradley has indicated that the company’s MAXX line will be undergoing a rebrand.
Sanctum is slated to begin shipping in June.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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