AJ Fernandez Announces Price Restructuring

A handful of AJ Fernandez’s cigar lines will see new prices next month, as some will be going down, some will be going up, but most will be staying the same.

The New World Tins, a six-count package of 4 x 36 short panetelas, will be decreasing in price by about a dollar, from $24.98 to $24 per tin. Remaining the same are the Ramón Allones, Dias de Gloria, Viva La Vida and San Lotano Dominicano brands.

In what is the first increase the company has taken in two years, three sizes in the New World Oscuro line will go up, as the Robusto, Toro and Belicoso vitolas will see their MSRPs go up by 10 cents per cigar. The Gordo vitola’s price remains the same.

Also going up is the New World Cameroon line, though all sizes will remain under $8 per cigar. Individual sizes will go up between 50 cents and a dollar. In a letter to retailers, the company said that the costs to source the wrapper from Africa has increased to a point that necessitated the change, but it remains committed to offering what it said is one most “bang for your buck cigars,” as well as one of the least expensive, original Cameroon-wrapped cigars on the market.

The changes will go into effect on Sept. 15.