Tomorrow, JR Cigar will begin selling its latest 50th anniversary cigar.
The Aging Room Quattro Nicaragua JR 50th is a 6 x 52 round torpedo, the first time the line is being offered in a non-box-pressed vitola. Like the rest of the line, it is a Nicaraguan puro, produced by Abdel Fernández in Nicaragua.
JR Cigar is selling the cigar for $10.50 per cigar and says the release is limited to less than 1,000 boxes of 10 cigars.
“The Aging Room Quattro Nicaragua has been one of my absolute favorite blends I have developed with AJ Fernandez,” says Rafael Nodal, head of product capability for Tabacalera USA, in a press release. “The Quattro line has always been box-pressed, but I asked AJ to make a small number of round cigars that I could enjoy and share with close friends. The resulting cigar turned out to provide an exceptional new experience for an already exceptional blend. I could not think of a more special cigar to use for JR’s 50th Anniversary Quattro Nicaragua than the 2019 Cigar of the Year in this very rare format.”
Aging Room is distributed by Altadis U.S.A., a sister company to JR Cigar.
JR Cigar was founded by Lew Rothman in 1971 as a small cigar store in Manhattan. Rothman would expand the business with more stores in New Jersey, North Carolina, Michigan, Texas and Washington D.C. In addition, he created Santa Clara as a wholesale distribution company to sell products to other stores. In 1997, 800-JR Cigar, Inc. went public on the NASDAQ and in 2003, Altadis S.A.—now Imperial Brands, plc—purchased a controlling stake. Last year, Imperial sold JR and its other premium cigar companies to an unnamed Chinese buyer.